Our unique focus: non‑merchant advertisers
Aparagon was founded in 2025 by industry leaders to give non‑merchant advertisers — the types of businesses that don’t have an Amazon storefront — the same first-party audience signals, premium inventory, and closed-loop attribution that Amazon has spent over a decade scaling and perfecting for brands with barcodes. Amazon made it possible. Aparagon makes it simple.
Company Overview
The opportunity was obvious. The integration wasn't. So we built it.
Aparagon doesn't want to just observe Amazon's consumer data, we want to activate it for businesses Amazon itself wasn't originally built to serve. Why? Activated the right way, that data doesn't just run a better advertising campaign — it changes a business's trajectory.
The team behind Aparagon
Two digital marketing pioneers put Maryland at the epicenter of Amazon Ads innovation when they founded Flywheel Digital in 2014. A decade later, in a Baltimore coffee shop, one of those founders introduced the idea that has become our obsession.
Amazon is no longer limiting its advertising tools to those with an Amazon storefront. Instead, it is now possible for an advertiser, like a college, a home services company, or a bank, that only has off-Amazon conversion events, to leverage the power of Amazon's consumer data. The key to unlocking this massive capability is solving the problem of how to create full integration between an advertiser's external, proprietary first-party data and Amazon. This collaboration between a non‑merchant advertiser and Amazon drives better marketing outcomes because of precise closed-loop attribution.
Through a series of Maryland-based relationships, including the engineering expertise of TEKsystems / Allegis Group, a global technology leader and AWS Premier Tier Services Partner, Aparagon, Inc. was founded in early 2025 to build the Aparagon Marketing Platform, which we call AMP. Closed-loop attribution leaves no room for shortcuts, so AMP launched deliberately in April 2026 to a selected group of advertisers and agencies — built and tested before it touched a single advertiser's ad spend.
Built to remove the friction, not add to it
The default, not the exception
AMP treats the businesses that only have off-Amazon conversions as the default, not an edge case.
Everything in one place
Audience building, campaign activation, and attribution live in one system, not three vendors and a spreadsheet.
Support you can count on
Guided onboarding with our Customer Success Team gets your first campaign live — no ad-tech hire required.
Want the details? See how AMP works →
Collaborative, fast-paced, data-obsessed
Our team brings deep marketing experience and a determined, data-obsessed approach to transforming how non‑merchant advertisers buy and measure digital ads.
Mistakes don't define us. Progress, resilience, and results do.
See what Amazon's signals can do for your business.
Create your AMP account and get a free consultation with our Customer Success Team.