For Agencies

Give your clients Amazon's DSP, without building the ad-tech.

Everything you do for your clients happens inside the Aparagon Marketing Platform, or AMP for short. Launch campaigns, optimize in real time, and scale on Amazon's DSP. Drive better outcomes by tying every result back to the campaign that drove it.

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No cost to start · No hidden fees · No long-term contracts

Agency Dashboard: A customizable overview for your agency. All activity, such as user actions, campaign status, and billing, for every client in one place.

The agency opportunity

A new channel, run entirely on your terms

Offer a channel your competitors can't: access to Amazon's DSP for non‑merchant clients, plus closed-loop attribution and results that compound the longer they run campaigns.

Cost-effective media buying

Amazon DSP is mature, but non‑merchant clients are new to it, which means less competition than you'd find on Google or Meta today.

Run it yourself, end to end

Create client accounts and manage your team's access without waiting on us. Then build custom audiences within those accounts on AMP.

DSP for non‑merchant clients

Open this previously unavailable channel to your clients who don't have an Amazon storefront, and manage it all from a single platform.

Launch fast, optimize smarter

We run the platform, so you never have to build or maintain your own stack. Aparagon AI gets campaigns live fast and helps you improve them.

One platform, real control

Audiences, campaign activation, reporting, and closed-loop attribution for every client accessible through your one agency-managed profile.

No hidden fees, no contracts

No long-term contract, no setup fee, no maintenance fees, and no per-seat cost — cancel anytime. Cost only incurred when ads are purchased.

Why agencies partner with us

Two ways it pays off

A new revenue line

  • Add a high-margin service without new hires required.
  • Introduce a new channel to your clients and get paid.
  • Scale it across your whole client base from day one.

Stronger retention

  • Give clients results they can't get from your competitors.
  • Add a new, scalable capability that every client wants.
  • Be one step ahead with Amazon's formidable ad tools.
Free
No cost to create an agency profile and add your clients to AMP
Fast
Sign-up now and run your first client campaign in a matter of days
Flexible
No long-term contracts, hidden costs, or cancellation fees
Trust, Across Every Client

Your clients trust you. We want to keep it that way.

Your team members each sign in with their own credentials, and only have access to the client accounts your agency grants them. Every account stays fully isolated and protected.

What every client account gets, by default:

  • Its own dedicated silo: never combined with another advertiser's data, never used to train other models, never sold — pushed in per client, never pulled or copied between accounts, so shared data must be uploaded separately to each.
  • Encrypted the moment it's uploaded, whether by file or API, then hashed and matched inside Amazon Marketing Cloud's secure clean room. No one, including us, ever sees it in raw form, and the upload is deleted once processed.
  • Full ownership: nothing exported, only deleted, and never shared with another client. Stop campaigns for that client anytime; the account closes 30 days after you request it, and everything is purged 30 days after that.
FAQ

The questions we hear most

Do my clients need to sell on Amazon to qualify? +
No — that's the whole point. AMP is built for non‑merchant clients: any business that doesn't sell barcoded products through an Amazon.com storefront. Every client has its own account which you can access through your one agency-managed profile. None of them need an Amazon account or a direct relationship with Amazon.
Is this too new to trust? +
Amazon DSP itself isn't new. It's a mature platform Amazon has run for years. What's new is that Aparagon has built a platform that specifically caters to the needs of non‑merchant advertisers and their agencies. We've figured out how to make the required data integration work simply and effectively.
How does billing work across client accounts? +
Every client has its own account and each is billed the same way: an Aparagon Media Fee for the ads that run, plus a Platform Usage Fee calculated as a percentage of that media fee. There's no software license, subscription, or per-seat fee on top, so you can add clients without adding fixed costs.
Can I bill my clients directly, or does Aparagon do it? +

It depends on how each client's Account is set up. For a Direct Account, Aparagon bills that Advertiser directly, so you're not involved in billing at all. For a Managed Account, the kind you create and control on a client's behalf, Aparagon bills you as the Billing Agency. Every Managed Account you're responsible for rolls into one consolidated invoice, so adding clients doesn't mean adding invoices.

If you mark up media costs when billing your own clients on a Managed Account, that markup is arranged and invoiced on your side; Aparagon only ever charges what actually runs through the platform. That markup shows up in the account's reporting for anyone with access to see, including your client, but it's never on Aparagon's invoice to you.

Do I control the budget for each client account? +
Yes. For any client account you bill, you set the budget the same way an advertiser would for their own. You approve it, you can adjust it while a campaign is actively delivering ads, and the only limit is that you can't lower it below what's already been spent.
Am I locked into a contract? +
No. AMP is month-to-month with no long-term commitment. You can stop running campaigns for any client anytime. Since you only pay for media as it runs, nothing bills after you stop. If you request account closure, campaigns pause immediately; the account fully closes 30 days later, and we purge that account's data 30 days after that.
Where will my clients' ads actually show up? +
Across Amazon's premium properties (Amazon.com, Prime Video, Fire TV, Twitch, IMDb, Alexa, Goodreads, and Amazon Music) plus more via Amazon Publisher Direct. You can reach all of this inventory from a single audience strategy per client. AMP is currently available to U.S. advertisers only.

Add Amazon access and performance to your agency.

Book a demo and we'll show you how partners launch, scale, and report on AMP.

No cost until you buy media