Aparag
n Marketing Platform
AMP unlocks Amazon's first-party audience signals, premium inventory, and attribution capabilities previously reserved for merchants with an Amazon storefront, so you can build audiences, buy media, and tie every outcome back to the campaign that drove it. Aparagon has shaped everything around three questions: who it’s for, what it takes to run a campaign with closed-loop attribution, and how fast one can get started.
Built for non‑merchant advertisers
There are advertisers with off-Amazon conversions, and then there are businesses that only have off-Amazon conversions. Most Amazon-centric platforms treat these businesses as an edge case. AMP treats them as the default.
No separate tools to stitch together
Audience building, campaign activation, and attribution are usually handled by three vendors and a spreadsheet. In AMP, one system handles everything, so nothing falls through the cracks even when multiple agencies work together.
Start campaigns in a matter of days
Setting up conversion event tracking, building custom audiences, and submitting your first campaign order are handled through guided onboarding with our Customer Success Team — no ad-tech hire or lengthy implementation required to get started.
AMP assumes you don't sell through an Amazon storefrontbecause none of our advertisers do.
One tag to start. Multiple options to expand.
Every account requires the placement of one basic ad tag for account activation. AMP then offers more tags and additional options for further integration.
Simple Integration
To activate an account during onboarding, the advertiser associated with that account must have an Amazon Ad tag placed on its website.
Advanced Integration
Securely push your first-party data to Aparagon. Upload pre-formatted files within AMP or create an automated feed using Aparagon API.
ACE Integration
Aparagon Conversion Events captures measurable conversions on your website, like page views and form fills, without additional engineering.
Performance starts with these three elements
Creative
Upload creative assets for display, online video, streaming TV, or audio, and set destination URLs for each. Download the spec sheet.
Audiences
Use a Curated, build a Custom, or combine either into a Multi-Step audience. Custom audiences require at least 2,000 unique matches.
Campaigns
Set your media type, timeframe, strategy, and budget. Add delivery parameters, like targeting and location. Launch and optimize.
Purchase-backed signals, activated for you
Build and activate audiences from real consumer search, purchase, and delivery behaviors, then reach them across Amazon's properties and its network of publishers, all without writing a line of code.
Every account on AMP has its own Audiences module. From here you can build, manage, and organize, such as marking your favorites for easy access. AMP offers these three types of audiences:
- Curated – Select from pre-built audiences available for all media.
- Custom – Use your data; at least 2,000 unique matches required.
- Multi-Step – Combine two or more audiences from your account.
Audiences Module: Every account maintains its own audience library.
Purpose-built tools behind every account
Our tools work together, not separately: Aparagon AI helps build every campaign, Aparagon Conversion Events reports back what actually converted, and Aparagon Insights Engine turns that into the next round of optimization — so every account gets sharper the longer it runs.
Aparagon AI
Built-in AI that continuously helps with campaign bidding, optimization, and recommendations, so every account performs at an expert level from day one, whether you run it yourself or work with an agency.
Aparagon Conversion Events
Captures leads, sales, and sign-ups from your site, then matches them against Amazon's own signals inside Amazon Marketing Cloud so campaigns optimize toward what converts. Included at no extra cost.
Aparagon Insights Engine
Processes your data into clear performance measurement and reporting across every campaign, down to the audience and creative level, so you always know what's working, why, and what to do next.
One audience strategy across Amazon's best inventory
Reach audiences through Amazon's premium properties (Amazon.com, Prime Video, Fire TV, Twitch, IMDb, Alexa, Goodreads, and Amazon Music) and a vast network of other publishers via Amazon Publisher Direct. One audience strategy covers all of it.
Four Types of Media
Display
Premium properties, sites & apps
Online Video
Pre-roll and mid-roll ad placements
Streaming TV
Connected screens and live events
Audio
Streaming audio, music & podcasts
Amazon's Scale
Average monthly U.S. ad-supported reach across Amazon's vast inventory
Average monthly U.S. streaming reach on Amazon's properties and publisher direct
Average monthly U.S. streaming reach on Amazon's own Prime Video
Number of devices sold worldwide — a cumulative total, not a monthly reach figure
Source: Amazon Ads, 2024–2026.
Your data stays yours, and stays protected.
Never shared or combined
Your data lives in its own dedicated silo: never combined with anyone else's, never used to train other models, never sold. You push it to us; we never pull from elsewhere.
Secure at every step
Your data is encrypted on upload and matched inside Amazon Marketing Cloud. No one, including us, ever sees it in raw form, and the upload is deleted once processed.
Nothing comes back out
You own your data. Nothing is ever exported, only deleted. Stop campaigns anytime; the account closes 30 days later, and everything is purged 30 days after that.
Find your Amazon audience before you spend a dollar.
Create your AMP account and get a free consultation with our Customer Success Team.