Three account types. Organized around your business.
Every account on the Aparagon Marketing Platform, or AMP for short, belongs to a specific advertiser. Whether that’s the advertiser itself, an agency managing it on their behalf, or an agency overseeing its own account, whoever controls the account is also responsible for paying Aparagon for all charges incurred by the account.
Direct — Controlled by Advertiser
Create an account to market your own brand. You control it and pay its fees directly. Add one or more agencies to help you manage the audiences you build and the campaigns you run without ever giving up control.
Managed — Controlled by Billing Agency
An agency creates the account on your behalf. That agency manages this account for your business and pays its fees. You can reclaim control and convert it to a Direct Account later, subject to Aparagon’s approval.
Companion — Agency’s Own Account
Aparagon creates it automatically when an agency sets up its profile. That agency controls it and pays for it, permanently. It can’t be converted to another type, and it’s never used to advertise a client’s business.
Two ways to win. Choose yours.
Marketing your own business or managing campaigns for clients? Choose your starting point. Either way, there's nothing to pay until you buy media.
Marketing your own business
- ✓ Reach real consumers without needing an Amazon storefront.
- ✓ You buy the media, and see every dollar and result in one place.
- ✓ Add an agency to help manage it later, without ever losing control.
- ✓ No long-term contract; cancel anytime without any hidden fees.
Managing campaigns for clients
- ✓ Offer clients a channel your competitors can't quote against.
- ✓ Add clients without adding fixed costs or per-seat fees.
- ✓ Every team member has their own credential and access.
- ✓ No long-term contract; cancel anytime without any hidden fees.
Four steps to make it happen
Sign Up
Create your free account in minutes. Invite your co-workers to collaborate.
Connect Your Data
Bring your first-party data and conversion events to map the right audiences.
Launch Campaigns
Go live with a realistic budget, timeline, and strategy for your first campaign.
Optimize & Scale
Track results, refine targeting, and scale budget into what’s working best.
What the months after launch look like
Learning & Optimization
Track conversion events and outcomes, analyze audiences, and refine targeting as performance data comes in.
Scaling
Invest further in what's working, test additional formats, new inventory, and expand into new audiences.
Compounding Growth
Your signal set deepens, attribution sharpens, and every campaign builds on everything that came before it.
Ready to pick your path?
Sign up in minutes and get a free consultation with our Customer Success Team to map your first campaign.